Kevin Matadamas Blog 2: sports/fitness cultural artifact
WOMEN STUDIES 205, BLOG 2: GENDER IN SPORTS/FITNESS POP CULTURE BY: KEVIN MATADAMAS Prompt 1: The cultural artifacts I analyzed show the different ways that gender is represented in sports/fitness. These sports illustrated covers show men being athletic and professional but when it comes to women the cover is often about their bodies and how they look. Rather than highlighting what makes women great athletes, sports covers usually tend to focus thin athletic women. The women in these covers are shown in bikinis, headshots of young blonde women and also a skier that has has makeup on and looks like she was made to look pretty rather than highlight her abilities or accomplishments. A lot of these images are very well produced and reel their audience in to pick up the latests issues. These types of consumers might not really pay attention to the underlying messages. Prompt 2: The editors and producers of sports illustrated magazine created these magazine covers. ...